How to Connect Instagram to Wix and Display Your Feed on Your Website
If you use Instagram for your business, brand, or creative work, you can connect your Instagram account to your Wix website and display your latest posts directly on your site.
Wix has an Instagram Feed app that allows you to pull Instagram content into a customizable gallery. Once everything is connected, your Instagram activity can help keep part of your website visually current without requiring you to manually upload the same content in two different places.
What Do You Need Before Connecting Instagram to Wix?
Before you start, make sure your Instagram account is set up as either a:
- Creator account
- Business account
Wix's current Instagram Feed connection requires a professional Instagram account rather than a standard personal account.
A Creator account generally makes sense for creators, artists, influencers, public figures, and other personality-driven brands.
A Business account is designed more for businesses, brands, retailers, and service providers.
If your Instagram account is still personal, you may need to convert it before connecting the feed to Wix.
How to Add the Instagram Feed App to Wix
Open the Wix website you want to edit.
From the Wix Editor:
1. Click Add Apps.
2. Search for Instagram Feed.
3. Select the Instagram Feed app.
4. Click Add to Site.
Wix will add an Instagram Feed element to your website.
Once it is on the page, you can move, resize, and style the feed just like other Wix elements.
How to Connect Your Instagram Account to Wix
Once the Instagram Feed app has been added to the page:
1. Click the Instagram Feed element.
2. Open Account Settings.
3. Click Connect.
4. Select the Instagram account you want to use.
5. Choose whether the account is a Creator or Business account.
6. Follow the prompts from Wix, Instagram, or Meta.
7. Sign into the correct Instagram account if asked.
8. Approve the permissions needed for Wix to access the account.
9. Complete the connection.
After the connection is approved, Wix should begin displaying content from that Instagram account inside the feed.
How to Customize Your Instagram Feed in Wix
Once the account is connected, click the Instagram Feed inside the Wix Editor to open its settings.
Depending on the current version of the app, you may be able to control things such as:
- Which posts appear
- Profile information
- Username
- Feed title
- Number of posts displayed
- Layout
- Spacing
- Alignment
- Padding
- Image size
- Other visual details
This lets you make the Instagram section look like part of your website instead of simply dropping a social-media widget onto the page.
Try to match the feed to the colors, spacing, typography, and overall visual style already being used throughout your website.
Will New Instagram Posts Automatically Appear on Wix?
Once the Instagram Feed is properly connected, Wix can display current content from the connected Instagram account.
That means you do not have to manually upload every new Instagram photo to your website just to keep the social-media section current.
This can be especially useful for:
- Food websites
- Artists
- Photographers
- Streamers
- Lifestyle brands
- Restaurants
- Designers
- Creators
- Small businesses
You can continue posting normally on Instagram while the Wix feed helps bring some of that activity onto your website.
What If Wix Connects to the Wrong Instagram Account?
If you manage several Instagram accounts, Wix or Meta may occasionally try to connect the wrong one.
If that happens:
1. Disconnect the Instagram account currently connected to Wix.
2. Sign out of the incorrect Instagram account.
3. Sign into the Instagram account you actually want to use.
4. Return to your Wix Editor.
5. Select the Instagram Feed.
6. Open Account Settings.
7. Click Connect again.
8. Follow the authorization prompts.
It may also help to log out of any other Instagram accounts before reconnecting.
What If Your Instagram Feed Stops Working?
Sometimes the connection between Wix and Instagram may need to be refreshed.
This can happen after things such as:
- Changing your Instagram password
- Changing account permissions
- Changing account type
- Updates to Meta or Instagram
- Authorization expiring
If your feed suddenly stops displaying correctly:
1. Open your Wix Editor.
2. Click the Instagram Feed.
3. Open Account Settings.
4. Disconnect the Instagram account.
5. Connect the account again.
6. Approve the requested permissions.
If nothing happens when you try to connect the account, also check whether your browser is blocking pop-ups.
Should You Connect Instagram to Your Wix Website?
If Instagram is already an active part of your brand, connecting your account to Wix can be a useful way to keep part of your website visually active.
It can also give visitors another look at what you do without requiring them to leave your website immediately.
For a food, art, photography, fashion, lifestyle, streaming, or creator website, an Instagram gallery can work especially well because the content is already highly visual.
The important thing is not to let Instagram become the entire website.
Your website should still have its own structure, information, services, articles, products, recipes, contact information, or other content.
Think of the Instagram feed as a living gallery that supports your website rather than replacing it.
Once it is connected, your Instagram activity can become another pathway for visitors to experience your brand while still remaining inside your Wix website.
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